ALVIN AKINTIMEHIN

10+ YEARS AT THE INTERSECTION OF CREATIVE BRAND STRATEGY & CULTURAL STORYTELLING

• ABOUT

• PROJECTS

Profile Summary

Alvin Akintimehin is a senior marketing executive with 10+ years of experience helping brands grow through culturally grounded, insight-driven storytelling.

My career has been built at the intersection of music, sports, and lifestyle, where I’ve connected global brands with creators and audiences through campaigns that resonate both emotionally and commercially.I’m deeply passionate about culture — how it moves, evolves, and influences behavior.Whether it’s the rhythm of a new music scene, the energy of live sports, or the craft behind a creative collaboration, I thrive on translating cultural movements into meaningful brand impact, leading diverse teams of marketers and strategists, managed $1M+ annual budgets, and building partnerships that drive measurable results.My approach blends data, creativity, and cultural fluency to design experiences that inspire connection — from branded content and live activations to digital campaigns and influencer programs. At my core, I believe brands succeed when they listen to culture, empower creators, and engage communities authentically. The mindset I bring to every project — connecting the dots between commerce, creativity, and culture.

Brand, Artist & Client ExperienceAXE Body Spray
FADER x Tanqueray
Kodak Black
Martell Cognac
The North Face
Warner Music Group x Hip-Hop 50
Hip-Hop DX x Wiz Khalifa
WMG Global CatalogCheck out my work below.

Download/View Resume HERE

United Entertainment Group

Axe The Label

Shorty Award WinnerAXE was on a mission to increase its credibility in the number one passion point for Gen Z guys: music. Could AXE, the brand known for getting guys noticed in the real world, also get guys noticed in the music world?We created AXE THE LABEL. A first-of-its-kind platform that elevated undiscovered SoundCloud artists through turning the music streaming service into a tool for collaboration and discovery, with hip hop's biggest names: Lil Yachty + Zaytoven.In the end, AXE THE LABEL saw a 76% increase in positive AXE brand mentions and earned us the most comments ever on SoundCloud. But most importantly, we broke 10 undiscovered artists into the music scenes—with their music listens increasing by over 3,250%, we innovated the way artists collaborate on a social music platform and saw one of our guy's tracks reach 1.4 million listens while becoming the first branded song to reach Soundcloud's top charts. Proving that AXE can take undiscovered artists from anonymity to notoriety… all without the help of a music label

Kodak Black × Icon Brick: A Cultural Collector’s Drop

To commemorate the 5th anniversary of Project Baby 2, Kodak Black’s celebrated mixtape-turned-milestone, we partnered with designer toy studio Icon Brick to create an exclusive collectible that merged music nostalgia with streetwear-adjacent art culture. The result: a limited-edition Kodak Black x Icon Brick figurine—a stylized, blocky tribute to one of hip-hop’s most singular voices.Inspired by the aesthetic and energy of the Transportin’ video, we didn’t stop at a static figure. Our team conceptualized and produced a bespoke 30-second animated short that reimagined scenes from the original visual in a block-universe style, complete with motion graphics, cinematic lighting, and character personality that fans instantly recognized.We pitched the concept to Spotify’s Fan First program, securing a premium placement that turned this drop into a cultural moment. Priced at $70, the figurine sold out in a matter of hours, affirming the demand for high-quality, artist-aligned collectibles that sit at the intersection of fandom, fashion, and figurine culture.This campaign was a seamless blend of brand storytelling, limited-edition merchandising, and platform-native fan targeting—proof that catalog music can move markets when reimagined with precision and cultural reverence.

FADER/Pernod Ricard

Martell Blue Swift: Culture-Driven Rebrand & Experiential Rollout

Martell Cognac: Culture-Driven Rebrand & Experiential RolloutAs part of Martell’s rebrand in 2017, our team developed and scaled the Lifestyle Manager Program—a national network of regional ambassadors tasked with driving local brand presence, influencer seeding, and nightlife account growth. The program activated over 120 accounts, executed 760+ experiences, and helped generate over 2,000+ organic social posts, reaching more than 777K consumers.During the holidays, we partnered with Cocktail Courier to launch a limited gifting program spotlighting the Martell Blue Swift Spicy Mule. The kit—featuring a mini bottle, mason jar shaker, ginger beer, and fresh limes—was gifted to 50 tastemakers, including Slim Thug, Booker T, and Tracy McGrady, driving a flurry of influencer buzz and over 500K+ engagements.The momentum led to H.O.M.E. by Martell, a six-city experiential platform merging music, food, and mixology. With performances by Quavo and Wale, culinary showcases by Ghetto Gastro and Chef Nikki Steward, and immersive rooms like the glow-in-the-dark and julep DIY bar, the tour brought Martell’s new identity to life for a modern, curious audience.

The North Face: From Utility to Cultural Relevance

In 2016, The North Face approached UEG with a challenge: despite decades of dominance in technical outerwear, the brand lacked modern cultural equity. Our mission was to reframe its image—not just as a performance gear brand, but as a relevant player in streetwear, music, and fashion culture.We began with influencer seedings, identifying organic advocates and supporting them with gear for tours, shoots, and drops. Early alignment with tastemakers like Luka Sabbat helped The North Face bridge the gap between high fashion and exploration, establishing brand presence across fashion, music, and visual media.We extended this momentum through music-driven partnerships, including activations at Outside Lands and A3C Festival, where The North Face engaged artists, creatives, and fans through immersive brand moments.In 2019, we launched Explore Mode, a three-day multi-sensory campaign that celebrated music, food, and art—while encouraging over 500 guests to disconnect from their devices and reconnect with their surroundings. The initiative earned 150M+ impressions across national media.The result: a full cultural repositioning. By 2018, The North Face had reemerged as one of the most culturally visible and style-forward brands in the youth space.

Warner Music Group

Hip-Hop At Fifty: A Citywide Tribute to Global Movement

To honor the 50th anniversary of Hip-Hop, Warner Music Group’s Global Catalog division launched HIP-HOP AT FIFTY — a multi-platform, multi-venue campaign that took over New York City in August 2023. Anchored in cultural authenticity, the campaign spanned physical, digital, and experiential touchpoints, spotlighting Hip-Hop’s legacy from the Bronx to Brooklyn to Harlem.We partnered with the NY Liberty for a full-arena takeover at Barclays Center celebrating Women in Hip-Hop, honored Ol’ Dirty Bastard with a ceremonial first pitch at Citi Field, and debuted a limited-run mural in Harlem by graffiti legend BIO, complete with an interactive QR redirect to WMG's official playlist.At Harlem Week, we hosted a screening of The Making of the ODB Documentary at the Apollo, a Shirt Kings airbrush pop-up, and a headline performance by Fabolous. Meanwhile, streaming campaigns across Spotify, Amazon, and Apple featured curated playlists from The Blog Era to The South Got Something to Say, generating millions of streams and fan engagement.Digital fashion met web3 with a DressX capsule, while Peloton’s Artist Series spotlighted Bad Boy, Lil’ Kim, and Busta Rhymes in platform-wide workouts. A 24/7 YouTube radio station, Hip-Hop At Fifty Radio, and follow-to-win contests gave fans even more ways to engage.The result: a layered, city-to-cloud celebration that honored Hip-Hop’s roots while reimagining its future — powered by music, memory, and movement.

Hip-Hop DX

HHDX: Wiz Khalifa: Still Rolling Papers (documentary)

To celebrate the anniversary of Rolling Papers, Warner Music Group’s Global Catalog team collaborated with HipHopDX to produce Still Rolling Papers, a documentary spotlighting Wiz Khalifa’s rise, the legacy of Taylor Gang, and the lasting cultural impact of his debut album.I helped guide the creative strategy and rollout of the campaign, ensuring the story didn’t just revisit Rolling Papers, but reframed it as a generational milestone. Released 11 years to the day the album dropped via Atlantic/Rostrum, the film featured interviews with Snoop Dogg, Curren$y, Chevy Woods, and Wiz himself—painting a vivid picture of how a tight-knit crew turned grassroots hustle into mainstream dominance.We leaned into first-person storytelling and archival footage to trace Wiz’s journey from Pittsburgh to platinum, giving fans a deeper look at the moments behind Black & Yellow, his early mixtape era, and the formation of one of hip-hop’s most entrepreneurial collectives.Available now on Wiz’s YouTube channel, Still Rolling Papers stood as a key pillar of our broader WMG catalog efforts—one that I’m proud to have shaped from concept through release.

FADER/Diageo

Stix x Tanqueray: Album Creative & Visual Campaign

For Los Angeles‑born artist Stix, a seasoned rapper, producer, and cultural voice rooted in Watts, we helped bring a bold new chapter of his artistry to life through an 11‑track album crafted with some of the day's most dynamic producers in music.In partnership with Tanqueray, this project extended beyond sound into culture‑forward visual storytelling. We teamed up with acclaimed production collective Motion Family to shoot a cinematic music video in South Central Los Angeles, capturing Stix’s authentic perspective and the neighborhood energy that informs his work. The visual served as both a promotional centerpiece and a narrative extension of the music — grounding the campaign in place, community, and artistic identity.This collaboration not only elevated Stix’s body of work but also demonstrated how strategic creative partnerships can bridge brand and artist messaging into a culturally resonant way — spotlighting genuine storytelling through both music and a compelling visual craft.

Warner Music Group

Warner Music Group - Global Catalog

As part of Warner Music Group’s Global Catalog division, I helped reimagine how legacy music is experienced in a modern landscape—through strategic cultural moments, digital campaigns, and physical product innovation.My role centered on driving year-round visibility for both iconic and frontline artist catalog, leading cross-functional release strategies that touched everything from first-time vinyl reissues to anniversary celebrations and playlist-driven digital activations. I worked closely with artist managers, retail buyers, and content teams to launch remixes, TikTok creator campaigns, and co-branded partnerships that translated nostalgia into relevance.Key highlights included:Launching remix and visualizer strategies tied to trending moments on platforms like TikTok, engaging creators to spark organic audio virality.Producing anniversary content and fan-facing digital campaigns for key albums and singles—many of which led to streaming growth of 200%+ across platforms.Overseeing creative rollouts for first-ever vinyl pressings of classic albums, securing retail buy-in, and aligning releases with cultural tentpoles like Hip-Hop 50 and Black Music Month.Winning 2 Clio Awards for my role in the creative strategy and campaign execution of the Hip-Hop At Fifty initiative.This work not only boosted catalog engagement, but also demonstrated the power of reactivating legacy IP through culture-driven storytelling, emerging formats, and innovative partnerships.